In the information age, the speed at which we get answers to our questions is crucial. Thanks to the Internet, it's easier than ever to find the information you're looking for. Companies should be interested in being present in order to be able to present their offers and solutions to consumers in their search for information. But a company-owned blog is an excellent starting point - as long as it is properly addressed. In this post, we'd like to share some of the best tips and tricks you can use to help make sure you're found on Google and Co . This is how you can achieve a better ranking on Google 1. Do not be afraid of complex topics Search algorithms are constantly being improved and are as intelligent as ever. Search engines are now able to detect relationships between different search queries, and this development is of great importance to marketers. Nowadays, users no longer enter keywords, but often use more complex well-formed search que
If there is one thing that marketers and entrepreneurs have been complaining about for a few months, then it's the declining organic reach of their Facebook posts. In this article, we'll show you proved strategies that will help you catapult your organic range back to a new high. The declining trend has a cause. In January 2018, Mark Zuckerberg announced a fundamental change in the Facebook algorithm. From now on Facebook users will mainly be shown the contents of their family and friends: people to whom they have a personal connection. Content from companies came under the wheels. It had already become difficult to achieve a respectable organic reach on Facebook, but since then we have suffered further losses. And we are not talking about losses between 5 and 10%. A study by Buffer shows the long-term downward trend measured by all Facebook interactions: Now is the consequence that companies should not continue to deal with Facebook and